Focus on investments: G’day Group

Updated on 13 May 2025 | 5 minute read

Our investment in G'day Group supports tourism in Australia's regions and helps create treasured memories for families.

Image caption: G’day Group, Cradle Mountain, Tasmania

About G’day Group

Founded by Grant Wilckens in 2004 with three caravan parks in Western Australia, G’day Group is now Australia’s leader in regional accommodation experiences with more than 330 properties across the country.

G’day Group is home to Discovery, a network of 90 owned and operated holiday parks and resorts, and G’day Parks, a community of 240+ independently owned, licensed parks. The company also operates the G’day Rewards loyalty program, which has more than 240,000 paid members, and Wikicamps, Australia’s number one regional travel community.

Did you know?

G’day Group operates in every state of Australia. The company is proud to own iconic properties in some of Australia’s most sought-after regional destinations, including El Questro and Discovery Resorts - Lake Argyle in the Kimberley and Discovery Resorts - Kings Canyon in Central Australia.

The Group continues to sustain strong customer growth, having hosted more than 2.3 million guests in the 2023-24 financial year.

Fostering a connection to land and community

In 2022, G’day Group announced a landmark deal between the Wilinggin Aboriginal Corporation and the Western Australian Government that returned 165,000 hectares of land at El Questro to Traditional Owners.

The Indigenous Land Use Agreement provides long term stability for G’day Group through a 99-year lease on part of the El Questro property and the right to conduct tourism activities over the whole of the former pastoral lease area. The agreement also seeks to provide the local Traditional Owners with economic benefits, including the commercial lease as well as guarantees for ongoing training and employment for local Indigenous youth.

Our investment

Australian Retirement Trust (ART) has a majority investment in G'day Group. This investment helps bring memorable holiday experiences to locals and visitors alike, as part of our diverse investment portfolio that aims to deliver strong long-term returns for our 2.4 million members.

Why we invest in G’day Group

ART is one of Australia's largest superfunds. 2.4 million Australians trust us to take care of over $330 billion of their retirement savings. Our scale and size mean we can invest in a broad range of local, national and global investment opportunities to help us grow members’ super savings and maximise their retirement outcomes. Investing in G’day Group offers:

A growing investment supported by the ongoing appetite of both Australians and international visitors for high quality, affordable holiday accommodation.
Resilient guest demand during challenging economic conditions.

Future focus

With ART's support, G'day Group has growth plans to acquire new parks and invest to improve the facilities it offers within its parks. Recently completed major developments at Forster on the NSW Mid-North Coast and Cradle Mountain in Tasmania are examples of this. The Group also continues to expand its portfolio, acquiring new properties in Moama, NSW and Margaret River, WA.

G’day Group continues to diversify its business, focusing on investments that enhance the customer experience both in-park and across its online platforms. With this approach, the Group is well positioned to further grow its market share, attract new guests, and increase repeat visits.

Outlook

We remain committed to G'day Group's growth and future development, offering members an attractive long-term return. Additionally, this investment fosters tourism in Australia's regions and creates treasured memories for Australian families.